NOTE: The following resources are mentioned in our free e-book “The Foundation of Website Success.” If you haven’t read that book, you should before proceeding with the following resource links.
- Customer Persona
A guide from Start Web Smart: Learn how to develop Customer Personas for your website marketing campaign.
An online survey service which can help you research your market. Create questionnaires and get to know your customers.
- Write With Influence
A copywriting course by Amy Harrison—Persuasive Writing for Modern Marketers.
- Get A Copywriter
A place to find copywriters for that next sales piece, website landing page and more.
Start a blog or build a website in seconds without any technical knowledge. WordPress.com provides hosting, domain name, and limited functionality.
WordPress.org is different in that it’s free, but no hosting or domain name is included; this version of WP allows more flexibility. Listen to our podcast on WordPress.
- Beaver Builder
A WordPress plugin that allows you to design and customize your website visually without writing any code; just drag and drop.
Feature-rich managed WordPress hosting with premium support. I recommend their cloud hosting for high traffic, resource intensive websites. Start Web Smart is hosted with SiteGround.
Exclusive WordPress managed hosting built for designers and agencies.
- Usability Hub
Allows you to perform remote user testing to help you make confident design decisions. Settle design debates with data.
- Video User Testing
Unlock customer insights and increase your revenue. Get videos of real people speaking their thoughts as they use.
- Nielsen Norman Group Articles
NNG is an evidence-based user experience research, training, and consulting group. Their article database has tons of great user testing findings and tips on how to test your website.
User A/B Split Testing
- Nelio: A/B testing plugin for WordPress (includes heat maps)
- WP Experiments Pro: A/B testing plugin for WordPress