Hire the right devs.
Pay the right price.
Launch the right website.
Get the Executive Blueprint: A 7-part video series for business owners who are tired of “slow and broken” and ready for “fast and profitable.” Master your website without writing a line of code.
$2.6 Billion Loss
$1.4 Trillion Loss
Businesses lost in 2025. An estimated $2.6 billion in annual revenue was lost due to slow website performance. The e-commerce industry had a 75.6% cart abandonment rate and a $1.42 trillion loss due to a poor user experience (according to VWO and Amazon Web Services).
The key difference between a website with a poor user experience and a good one is knowledge ↯
The high cost of
the knowledge gap.
You know you need a site that sells, but without speaking “fluent IT” or understanding what truly drives website sales, you’re forced to entrust your most important marketing asset to others—leaving you more spectator than partner in your own business. You get the following:
Budget Leak: Without a blueprint, costs spiral out of control. You pay for “features” you don’t need, while missing the conversion triggers you do.
Hiring Hazard: You hire an agency and lose control. They promise results but deliver excuses. You’re paying for their time, not your success.
Hidden Delay: Months pass. Budgets double. Your competitors launch faster and capture your market share while you’re still in meetings about meetings.
Agency Friction: You can’t measure what matters. Traffic goes up, but sales don’t. You’re spending money on a website that doesn’t work.
Imagine approaching your next web project with total clarity, knowing exactly what makes a site profitable and how to hold the team accountable.
The Executive Blueprint provides the specific knowledge required to ensure your web investment generates a profit, regardless of who builds it. Get the Blueprint and close the knowledge gap in under one hour.
Universal Blueprint
Whether you’re in a niche or in a highly regulated industry, the Executive Blueprint will still work for you.
Anxiety Into Confidence
Understand the “DNA” of a high-converting site so you can speak to IT teams with total confidence.
Hire With Certainty
Use our specialized vetting process to ensure you hire only elite talent that respects your bottom line.
Protect Your Capital
Save money by identifying unnecessary development fluff before you send the deposit.
Preview the Blueprint
Watch the series introduction now and discover the six key components to launching a website that drives results.
7 Parts of the Executive Blueprint
sell
The 6-Part Anatomy of a High-Converting Sales Page, Plus Customized AI Prompts
Design
Avoid Undermining Your Website: 5 Research-Backed Web Design Mistakes and Fixes
Test
Master User Experience (UX) Testing: The 4 Critical Tests to Drive Website Sales
Test
The Final 3 Website Tests Before Launch: The Ultimate Guide to Website Performance
Host
Web Hosting Checklist: 6 Essential Features for a Fast and Secure Business Website
track
Essential Post-Launch Monitoring: The 3 Tools Keeping Your Site Secure and Optimal
Hire
How to Find and Hire a Trustworthy Web Design Partner: A 3-Stage Guide
6 Features of the Executive Blueprint
Updated Quarterly
This series is reviewed quarterly and updated to reflect new trends and changes (last updated Mar 2026).
6-Minute Micro-Lessons
Average video length is 6 minutes—perfect for a tea break or short commute.
One-Time Investment
No monthly subscriptions. Pay once, own the knowledge forever.
Zero-Fluff Video Series
There are 7 videos with a total runtime of under 60 minutes—maximum insight, minimum time waste.
Sales Page Generator
Complete a short form and receive a customized, detailed prompt you can use with any LLM.
Interactive Feedback
Ask questions and receive expert feedback on any video within 24-48 hours. Complex questions are welcome.
Why this matters now:
A note from the author
For 20 years, I’ve sat at the intersection of copy, design, and launch. I’ve worked with global brands like Verizon and Sony, navigating nearly every industry imaginable.
Why I'm doing this
After two decades, I reached a breaking point. I grew tired of:
- Being ignored: Watching managers dismiss critical user experience problems and testing protocols that would have saved their projects.
- Bad experiences: Seeing users struggle with broken, slow, and unintuitive websites that should have been world-class.
- The financial waste: Watching honest business owners pour tens of thousands into "beautiful" websites that fail to convert a single lead.
Founding Member Phase
We are currently in our 'Founding Member' phase, offering our lowest price ever to leaders ready to take control of their digital future.
I'm looking for 20 business owners to beta-test my new series for free in exchange for honest feedback.
My mission is to arm you with the same strategic framework used by the world’s biggest brands and ensure your next website is the most profitable asset you own.
Neal Chester,
Creator of Start Web Smart
Author of the Executive Blueprint
The Executive
Blueprint
Get FREE access today
Protect your next $5000+ web investment with the Founding Member Special for $0.
Founding Member Phase: We are currently accepting our first group of members at this introductory rate. Once we reach our initial capacity, the price will increase to the full MSRP of $147. Only 19 out of 20 spots are left, so act fast to ensure your place.
- Lifetime access.
- No recurring fees.
- One-time investment.
- 7-day money-back guarantee.
The true cost of ignorance is not just the thousands you waste on a website service that doesn't deliver, but the tens of thousands in sales you could lose because your pages are slow and your copy and design aren't built to convert.
Got Questions? Get Answers
Questions + Answers
• Exclusive website access.
• 7-part video series, updated quarterly.
• Expert knowledge.
• Premium email support.
• Custom sales page prompts.
• Lifetime access to new content.
• 7-day money-back guarantee.
This is intentionally designed for non-technical users. We will not teach coding; instead, we will focus on processes that help you become a better leader and manager of your company website.
You can apply these principles to your web project during and after development. You will learn how to easily test your current website and identify any blind spots.
The Blueprint is designed to work for any niche or industry. The series supports the foundation of any website lifecycle.
We provide paid consultation services that are available only to subscribers through our website.